Master the art of understanding your audience to build stronger marketing, refine products, and deliver compelling pitches.
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Are you an aspiring or early-stage entrepreneur tired of building incredible products and services, only to find yourself struggling to connect with the right audience? You're not alone. Many new entrepreneurs fall into the trap of developing an offering first and then scrambling to find buyers. This workshop is designed to flip that narrative, empowering you to build with purpose and precision by putting your customer at the heart of your strategy.
In this highly interactive and insightful workshop, participants will dive deep into the crucial process of defining and truly understanding their ideal customer. Led by a seasoned expert, you'll learn actionable strategies and frameworks that will transform your approach to market engagement. This isn't just theory; it's about practical application that yields tangible results. Expect to explore:
This enriching program is a key component of the Toronto Public Library’s distinguished Entrepreneur in Residence (EIR) program series. This particular series holds a vital focus on supporting Black entrepreneurs, providing an invaluable platform for them to delve into the intricacies of entrepreneurship and cultivate essential small business skills. Participants will gain comprehensive knowledge on pivotal topics for launching and scaling a business, all under the expert guidance of an experienced entrepreneur in residence. For a detailed overview and a full list of associated programs, please visit tpl.ca/eir.
Prepare to be inspired by Vivian Kaye, a serial entrepreneur and an acclaimed business mentor whose journey is a testament to resilience and strategic acumen. Vivian famously bootstrapped her company, KinkyCurlyYaki, to an impressive seven-figure valuation without relying on external funding – a truly remarkable feat in the competitive business landscape. With over 15 years of dedicated experience, she has personally mentored more than 300 entrepreneurs, leaving a significant impact on their growth trajectories. Her recent engagements include facilitating impactful workshops for FoundHers Innovation Labs and contributing her expertise to Humber College's esteemed Entrepreneurship Program.
Vivian's insights are highly sought after, leading to features in prestigious publications such as The New York Times and the Toronto Star, as well as appearances on national television shows like CityTV's Cityline. Her impressive portfolio also includes strategic partnerships with industry giants like Shopify, Amazon, and American Express Canada. Vivian's signature approach is direct, practical, and deeply empathetic, making her an invaluable resource for early-stage Black entrepreneurs who are navigating the unique challenges of building sustainable businesses, often without access to traditional support systems.
Participation in this transformative event is free, but registration is essential to secure your spot. Please complete your registration on the Toronto Public Library website to ensure your attendance.
The Toronto Public Library is committed to making its programs accessible to all. Live or automated closed captioning, sign language interpretation, intervenor services, or attendant services are available upon request. To ensure adequate arrangements can be made, please submit your accessibility request at least two weeks in advance via tpl.ca/accessibility-events.
Don't miss this opportunity to redefine your entrepreneurial journey and build a business that truly understands and serves its market.